CD Skripsi

Pengaruh Kualitas Produk Dan Harga Mebel Terhadap Keputusan Pembelian Konsumen Di Cv Surya Jaya Pratama Pekanbaru

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This study aims to determine the effect of product quality and furniture prices on consumer purchasing decisions at CV Surya Jaya Pratama Pekanbaru. This study uses a quantitative descriptive approach, data collection techniques using a questionnaire. The population of this research is the consumers of CV Surya Jaya Pratama Pekanbaru. The number of samples in this study were 72 respondents. Determination of sampling or respondents is done through the accidental sampling method. The characteristics of the sampling are consumers who have made purchases twice, domiciled in Pekanbaru and are willing to fill out a questionnaire. The data analysis technique used is multiple regression. The results of this study indicate that product quality and furniture prices have a significant effect on purchasing decisions with the regression equation Y= 1.903+ 0.450X1+0.295X2 and contributes to purchasing decisions of 41.9%.
Keywords: Product Quality, Price, Purchase Decision.
Keywords: Product Quality, Price, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 01. 122 (0016)

Penerbit

Pekanbaru : Universitas Riau – FKIP – Pendidikan Ekonomi., 2022

Deskripsi Fisik

xi, 88 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 01. 122 (0016)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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