CD Skripsi

Pengaruh Green Environmental Concern, Green Attitude Terhadap Green Perceived Value Dan Green Purchases Decision Pada Generasi X Di Kota Pekanbaru

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ABSTRACT
This research at analyzing Green environmental concern, Green attitude, Green
perceived value on Green purchases decisions, research applied on Generation X
in Pekanbaru City who have purchased Green product. This research consists of
four variables: one dependent variable, one intervening variable and two
independent variables. They are Green purchases decision (Y2), Green perceived
value (Y1), Green attitude (X2), and Green environmental concern (X1). This
research was conducted using a sample of 112 people. In terms of data analysis,
this research uses path analysis method using SPSS (Statistical Package for
Social Science). Based on the hypothesis test conducted, the research shows that
Green environmental concern and Green attitude have a positive and significant
effect on Green perceived value. Green environmental concern and Green
perceived value have a positive and significant effect on the Green purchases
decision, Green attitude has no effect on the Green purchases decision. Green
environmental concern and green attitude have a positive and significant effect on
green purchases decisions mediated by green perceived value.
Keywords: Green environmental concern, Green attitude, Green perceived value,
Green purchases decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1802110168

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1802110168

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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