CD Skripsi
Pengaruh Trend Fashion Korea Terhadap Perilaku Konsumtif Mahasiswa Program Studi Pendidikan Ekonomi Universitas Riau
This study aims to determine and analyze the influence of Korean fashion trends on the consumptive behavior of students of the Economic Education study program, Riau University. This type of research is descriptive and quantitative research. The population in the study were students of the Riau University Economic Education study program who used Korean fashion trend products in the form of clothing, totaling 38 students. Data analysis using simple linear regression test. The results showed that the Korean fashion trend had a positive and significant effect on the consumptive behavior of the students of the Economic Education study program at the University of Riau.
Key Words: Fashion Trends, Consumptive Behavior
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