CD Tesis

Strategi Komunikasi Lingkungan Dalam Pelestarian Hutan Lindung Pada Masyarakat Adat Di Kenegerian Sentajo Kabupaten Kuantan Singingi

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Kenegerian Sentajo protected forest serves as a protector of the community
and natural life support systems, regulates water systems, prevents floods,
controls erosion, and maintains soil fertility. The management of forest resources
by the community is quite unique because it is still communally regulated, which
is closely related to the kinship system and leadership of local indigenous peoples.
This encourages the formation of strong communication relationships or
interactions between communities and their forest resources. However, in reality,
the indigenous people of Sentajo Regency have not obeyed the customary rules,
which resulted in the forest that was originally preserved has begun to be
converted to function by the community. The forest, whose precedence is
beautiful, has now partially turned into plantation land and building houses for
residents. This study aims to 1) Analyze environmental communication planning
in the preservation of the Kenegerian Sentajo protected forest in Kuantan Singingi
Regency; 2) Analyze the implementation and evaluation of environmental
communication in the preservation of the Kenegerian Sentajo protected forest in
Kuantan Singingi Regency.
This research uses qualitative methods. Data collection techniques are
carried out through interviews, observations, and documentation. Informants
totalled 8 (eight) purposively determined persons. The data analysis technique
used in this study is carried out in several stages, namely data reduction, data
presentation and drawing conclusions, and testing the validity of the data using
triangulation.
The results of this study show that: First, the planning stage begins with an
assessment which includes analyzing the situation and identifying the problem of
environmental damage that occurs, Analysis of parties or actors involved, Then,
planning which includes developing communication strategies, motivating and
mobilizing communities with the division of indigenous territories and the
selection of media and communicators. Second, this implementation stage begins
with the production stage, which includes the design of the message to be
delivered. Furthermore, the implementation stage is in the form of the application
of customary norms, the application of socio-cultural values, and community
empowerment through tree and rattan planting, their implementation, and
documentation after evaluation.
Key words : Environmental Communication Strategy, Environmental
Conservation, Indigenous Stakeholders, Protected Forests,
Kuantan Singingi

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2010242062

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Komunikasi., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2010242062

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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