CD Skripsi

Penerapan Structural Equation Modeling Pada Persepsi Konsumen Terhadap Ekuitas Merek Usaha Makanan Pisang Muncrat

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Humans have various needs, one of which is food and drink. With these
opportunities, many business actors have opened food and beverage businesses,
such as the pisang muncrat food business. This study aims to analyze the
relationship and influence of consumer perceptions on brand equity of the pisang
muncrat food business using Structural Equation Modeling (SEM). There are
several variables that influence consumer perceptions of the brand equity of the
pisang muncrat food business. The variables of price, product, place have a
significant effect on brand awareness and association, perceived of quality and
brand loyalty. The variables of brand awareness and associations, the perceived of
quality have no significant effect on the overall brand equity variable. The brand
loyalty variable has a significant effect on the overall brand equity variable.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1703121981

Penerbit

Pekanbaru : Universitas Riau – FMIPA – STATISTIKA., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1703121981

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

STATISTIK

Info Detail Spesifik

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Pernyataan Tanggungjawab

NADYA

Versi lain/terkait

Lampiran Berkas

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