CD Tugas Akhir

Upaya Marketing Manager Dalam Membangun Citra Evo Hotel Pekanbaru

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Image is a comprehensive assessment by consumers, guests, or customers of a
hotel or company that has an impact on whether or not consumers are satisfied
with the services provided by the hotel or company. The purpose of this research
is to find out the efforts of Marketing Manager in building the image of Evo Hotel
Pekanbaru. This research use a qualitative method with a descriptive approach by
collecting data and information in the field and explaining in the form of a
description without testing hypotheses or making predictions. The data analysis
technique was obtained by means of observation, interviews, and documentation
and then processed or analyzed to achieve the final goal. From the results of these
studies, it can be concluded that the Marketing Evo Hotel Pekanbaru is very
influential in building the image of the hotel. Marketing Evo Hotel Pekanbaru has
made efforts to build a good image in order to create customer loyalty.
Keywords: efforts, image, marketing.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801112595

Penerbit

: Universitas Riau –FISIP– PARIWISATA., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801112595

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

nadya

Versi lain/terkait

Lampiran Berkas

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