Image of Pengaruh Promosi Dan Intensitas Terpaan Media Sosial Instagram Melalui Pengaruh Lingkungan Sebagai Mediator Terhadap Keputusan Konsumen Membeli Ikan Hias (Studi Kasus: Toko Ikan Hias Gobelfish Farm Payakumbuh)
Penanda Bagikan

CD Skripsi

Pengaruh Promosi Dan Intensitas Terpaan Media Sosial Instagram Melalui Pengaruh Lingkungan Sebagai Mediator Terhadap Keputusan Konsumen Membeli Ikan Hias (Studi Kasus: Toko Ikan Hias Gobelfish Farm Payakumbuh)

Abstract
This research was conducted from May to June 2022 at the ornamental fish shop "Gobelfish Farm" Payakumbuh, Sumatera Barat. The purpose of the study was to determine and analyze the effect of promotion, intensity of Instagram social media exposure, and environmental influences as a mediator on promotion and intensity of Instagram social media exposure on the decision to buy ornamental fish. The method used is a survey method by making direct observations to the field. Respondents in this study were consumers of Gobelfish Farm ornamental fish shop as many as 30 people who were taken by purposive sampling with predetermined criteria. Collecting data through the distribution of questionnaires. The data analysis technique used the SEM (Structural Equation Modeling) method. The results showed that the promotion and intensity of Instagram social media exposure each had a positive and significant effect on the decision to buy ornamental fish, while the influence of the environment as a mediator does not play a role in the influence of promotion and intensity of Instagram social media exposure to the decision to buy ornamental fish.
Keywords: promotion, intensity of social media exposure, environmental influences, buying decisions
1). Student in Faculty of Fisheries and Marine University of Riau
2). Lecturer in Faculty of Fisheries and Marine University of Riau

Ketersediaan
#
Perpustakaan Universitas Riau 1804111653
1804111653
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1804111653
Penerbit
Pekanbaru : Universitas Riau –Fakultas Perikanan Dan Ilmu Kelautan –Sosial Ekonomi Perikanan.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
1804111653
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
SOSIAL EKONOMI PERIKANAN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar