CD Skripsi

Retorika Selebgram Fadil Jaidi Dalam Instagram

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This study aims to describe how the use of celebrity logos by Fadil
Jaidi in persuading the public when promoting endorsed goods on Instagram social
media? Celebrity Fadil Jaidi's Rhetoric Research on Instagram is a qualitative
research using a qualitative descriptive method. The formulation of the problem in
this research is how to use the Fadil Jaidi celebrity logo in persuading the public
when promoting endorsed goods on Instagram social media? The data in this study
is in the form of the use of the celebrity logos Fadil Jaidi when promoting endorsed
goods on Instagram social media. The source of the data in this study was obtained
from the Instagram story of the Instagram account @fadiljaidi in the form of
endorsement videos which he uploaded from July 2022 to November 2022. The
results of this study were found 40 data on the use of Fadil Jaidi's celebrity logos
in persuading the public when promoting endorsed goods on Instagram social
media . Fadil Jaidi uses the logos in each of his endorsed videos by conveying facts
and logical evidence to persuade followers who view his videos. Fadil Jaidi uses
verbal language in the form of persuasive sentences and non-verbal language to
strengthen his opinion about what he conveys in the video so that his opinion seems
to be the right thing.
Key Words: logos, celebgram, fadil jaidi, Instagram

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1905113278

Penerbit

Pekanbaru : Universitas Riau – Fkip – Pendidikan Bahasa Dan Sastra Indonesia., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1905113278

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN BAHASA DAN SASTRA INDONESIA

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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