CD Skripsi

Pengaruh Pemanfaatan E-Commerce Dan Kreativitas Terhadap Keberlangsungan Usaha Bidang Kuliner Di Kecamatan Binawidya

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The purpose of this study is to find out how the influence of the use of e-commerce and creativity on the sustainability of the cafe-type culinary business in Binawidya District. The research population totaled 78 cafe business units and the sample was taken using a purposive sampling technique. The sample criteria are that the café business at least two years old, has a business license and utilizes e-commerce, so that a research sample are 35 units. Questionnaires are used to collect data that is shared directly. The data that has been collected is tabulated and then analyzed using multiple linear regression analysis. F-test and t-test are performed for hypothesis testing. Then, the results show the use of e-commerce and creativity has an effect on business continuity both simultaneously and partially. Therefore, the better process of utilizing e-commerce in business and the higher level of creativity possessed by businessmen will make better impact on business continuity.
Keywords: Business Sustainability, Use of E-Commerce, Creativity

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1805112895

Penerbit

Pekanbaru : Universitas Riau – Fkip – Pendidikan Ekonomi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1805112895

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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