CD Skripsi

Pengaruh Citra Sekolah Dan Kualitas Layanan Pendidikan Melalui Perilaku Wali Murid Terhadap Keputusan Memilih Sekolah Menengah Pertama Islam Terpadu Imam Syafii 2 Kota Pekanbaru

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ABSTRACT
This study aims to determine the effect of School Image and Quality Of Education Services through Parents Behavior on the Choosing Decision the Imam Syafii 2 Integrated Islamic Junior High School Pekanbaru City. The population in this study includes the Parents who send their children to SMP IT Imam Syafii 2 Pekanbaru City, where the total number of students is 219, so the research respondents in this case are the Parents totaling 219. Determination of the sample is done using probability sampling method. In this study, the sample studied used a questionnaire as an instrument to prove the results of the study, for hypothesis testing in this study using the path analysis method (path analysis) and processed using SPSS Statistics 18 software.
The results of the study show that: 1) there is a significant effect of School Image on Behavior, 2) there is a significant influence on the Quality Of Education Services on Behavior, 3) there is a significant influence on School Image on Choosing Decisions, 4) there is a significant influence on the Quality Of Education Services on the Choosing Decisions, 5) there is a significant influence of Behavior on the Choosing Decisions, 6) there is a significant influence of School Image on the Choosing Decisions through Behavior, and 7) there is a significant influence on the Quality of Educational Services on the Choosing Decisions through Behavior.
Keywords: School Image, Quality of Educational Services, Behavior, Choosing Decision.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702113286

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702113286

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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