CD Skripsi

Analisis Perbandingan Kesuksesan Aplikasi Gojek Dan Grab Dari Perspektif Pengguna Masyarakat Kota Pekanbaru Dengan Pendekatan Model Delone Dan Mclean

---

ABSTRACT
In this study, a comparative analysis of the success of the Gojek and Grab applications was carried out which aims to measure the success of the Gojek and Grab applications. Competition from the two companies makes potential consumers or the general public confused about having to choose one of these applications, so it is necessary to carry out a comparative success analysis to see what factors produce good benefits for users using the DeLone and McLean information system success models to measure the success of the Gojek application. and Grab. The DeLone and McLean information system success model in determining the success of an information system is measured by 6 variables, namely system quality, information quality, service quality, intensity of use, user satisfaction and net benefit. Data collection in this study was carried out by distributing questionnaires to Gojek and Grab application users in Pekanbaru City totaling 100 samples which were determined using a sampling technique using disproportionate stratified random sampling and determining the minimum number of samples using the slovin formula. Questionnaire testing was carried out using SPSS. Data processing and analysis is carried out through outer and inner model tests on the Gojek and Grab applications using the PLS-SEM method with the SmartPLS software. The results of this study indicate that user satisfaction is a factor influencing net benefits, meaning that satisfaction with the information and services provided by Gojek and Grab produces good benefits for users, namely increased productivity, experience, knowledge and communication effectiveness for users.
Keywords: Gojek, Grab, DeLone & McLean Information System Success Model, PLS-SEM, SmartPLS.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1703110561

Penerbit

Pekanbaru : Universitas Riau - FMIPA -SISTEM INFORMASI., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1703110561

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

SISTEM INFORMASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar