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Analisis Strategi Manajemen Dalam Mempertahankan Badan Usaha Milik Desa (Bumdes) Mandiri Bersama Desa Marindal I Kecamatan Patumbak Kabupaten Deli Serdang Sumatera Utara Di Era Covid-19 Dari Tahun 2017-2022
ANALYSIS OF MANAGEMENT STRATEGY IN MAINTAINING INDEPENDENT VILLAGE-OWNED ENTERPRISES (BUMDES) TOGETHER WITH MARINDAL I VILLAGE, PATUMBAK DISTRICT, DELI SERDANG REGENCY, NORTH SUMATRA IN THE COVID-19 ERA FROM 2017-2022 By :Daniel Christian Ambarita Email: [email protected] Advisor: Dr. Ali Yusri, MS. Government Science, Faculty of Social and Political Sciences, University of Riau Bina Widya Campus, Jl. H.R. Soebrantas Km. 12.5 Save. New Pekanbaru 28293 Tel/Fax. 0761-63277 ABSTRACT The purpose of this study is to find out how important the goal of forming a management strategy is in maintaining Village-Owned Enterprises (BUMDes) in the Covid-19 era in Marindal I Village, Patumbak District, Deli Serdang Regency which focuses on how Marindal I Village maximizes the potential of its village so that the Owned Enterprise Marindal I Village (BUMDes) can still survive in the Covid-19 era. The research method used in this study used qualitative research with a descriptive research type, namely to describe and explain the important role of the purpose of forming a Management Strategy in maintaining Village-Owned Enterprises (BUMDes) in Marindal I Village, Patumbak District, Deli Serdang Regency. The results of the study show that the management strategy for BUMDes Mandiri Bersama Desa Marindal I has not been fully implemented. This is what has caused BUMDes Mandiri Bersama to be late in anticipating changes in circumstances and conditions that require Marindal I Village to have to change the type of business in a bit of a hurry to be able to return to obtaining Village Original Income (PAD) in the Covid-19 era. Keywords: Analysis, Role, Management Strategy, BUMDes, Survival
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