CD Skripsi

Pengaruh Brand Trust Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Rotte Bakery Cabang Delima Pekanbaru

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THE EFFECT OF BRAND TRUST AND PRODUCT QUALITY ON PURCHASE DECISIONS AT ROTTE BAKERY DELIMA BRANCH PEKANBARU
By : Putri Andriani
Email : [email protected]
Supervisor : Meyzi Heriyanto
Business Administration Study Program, Department of Administrative Sciences Faculty of Social Science and Political Science
Riau University
Bina Widya campus, km.12,5 Simpang Baru, Pekanbaru 28293 Phone/Fax. 0761-63277
ABSTRACT
This study aims to determine the impact of Brand Trust and Product Quality on Purchasing Decision at the Rotte Bakery Delima Pekanbaru Branch. The study is an explanatory study using a quantitative method that employs both primary and secondary data. Instead, a questionnaire was utilized to collect information from 100 participants using an incidental sampling strategy, followed by quantitative descriptive analysis. Validity tests, reliability tests, coefficient of determination tests (R2), significant tests using partial tests (t tests), and simultaneous tests are all employed in data analysis (F test). Data is analyzed for statistical analysis using the SPSS 25.0 software, and the statistical test findings demonstrate that the Brand Trust Variable (X1) partially has a significant effect on Purchasing Decisions (Y) then Product Quality Variable (X2) partially has a significant effect on Purchase Decisions (Y) at Rotte Bakery Branch Delima and Variables Brand Trust (X1) and Product Quality (X2) simultaneously have a significant effect on Purchase Decision (Y) at Rotte Bakery Branch Delima Pekanbaru.
Keyword : Brand Trust, Product Quality, Purchase Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901112388

Penerbit

Pekanbaru : Universitas Riau - FISIP - Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901112388

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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