CD Tesis

Penegakan Hukum Terhadap Influencer Yang Mengiklankan Produk Kosmetik Ilegal Pada Platform Media Sosial Instagram Di Wilayah Kepolisian Resor Kota Pekanbaru

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Technological progress has become a driving factor for progress in
various sectors of life. One that will develop is social media as an advertising
medium. Currently, modern life cannot be separated from the influence of social
media as a space for communication, information sharing, and expression. This
makes social media a lucrative space for advertising because it promises wide
coverage. The large number of social media users is one of the factors driving the
popularity of social media as an advertising medium. The digital advertising
space is colored by figures called influencers since the popularity of social media
has increased rapidly and its platforms have become closer to our lives. As the
young demographic grows in technology, influencer marketing is now taking up a
bigger portion in digital advertising. It is undeniable that currently illegal
skincare and cosmetics are circulating in society. In fact, in several cases that
have been revealed, there are several illegal products that are also promoted by
influencers on social media platforms. Some examples of Pekanbaru influencers
who have had problems with the law related to advertising or endorsement of
illegal cosmetic products include Ananda Tanjung, Devi Deslaini, Oktaviani who
have done commercial advertisements in the form of endorsements for illegal
cosmetic products Hetti Nugrahati (HN), Tabita Glow, Deeva Skincare.
This study aims to determine Law Enforcement Against Influencers
Advertising Illegal Cosmetic Products on the Instagram Social Media Platform in
the Legal Area of the Pekanbaru City Police and to find out the Ideal Concept of
Law Enforcement Regulations Against Influencers Advertising Illegal Cosmetic
Products on the Instagram Social Media Platform in the Police Legal Area
Pekanbaru City Resort. This research is a type of juridical sociological research,
namely empirical studies to find theories regarding the process of occurrence and
regarding the process of the operation of law in society.
The approach method used in this study uses a problem approach that is
carried out in a juridical-empirical manner, namely a juridical approach is used
to analyze various laws related to the problems that the authors propose above,
while an empirical approach is used to analyze law by looking at the legal reality
that occurs in society. Empirical juridical is also called sociological juridical.
Key Words: Law Enforcement, Influencers, Illegal Cosmetics, Social Media.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1910246857

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Hukum., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1910246857

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU HUKUM

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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