CD Skripsi

Pengaruh Kompetensi Sdm, Budaya Organisasi, Keunggulan Bersaing Dan Digital Penggunaan Pati Sagu Pregelatinisasi Dan Tepung Kacang Hijau Dalam Pembuatan Crackers

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ABSTRACT
This study aims to analyze: (1) the influence of HR competence, (2) the influence of organizational culture (3) the effect of competitive advantage and (4) digital marketing on MSME performance. The population in this study are SMEs in Kampar district. In this study, the samples obtained were 277 people obtained using the Simple Random Sampling method. This study used primary data obtained from questionnaires which were then distributed to MSMEs in Kampar district. The results of the study show that HR competence, organizational culture, competitive advantage and digital marketing have a positive effect on MSME performance.
Keywords: MSME performance, HR competence, organizational culture, competitive advantage, and digital marketing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1806113323

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian– TEKNOLOGI PERTANIAN., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1806113323

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

TEKNOLOGI PERTANIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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