CD Skripsi

Analisis Saluran Pemasaran Agroindustri Kopi Lasi Selaras Alam Di Kabupaten Agam Provinsi Sumatera Barat

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ABSTRACT
This research aims to analyze and evaluate the most efficient marketing channels in Lasi Coffee Selaras Alam. This research was conducted in Agam District, West Sumatra. The method used in this research is observation with qualitative descriptive and quantitative descriptive approaches. Qualitative descriptive methods are used to analyze marketing channels. Quantitative descriptive is used in calculating marketing margin, farmer's share, and marketing efficiency. Lasi coffee marketing consists of three marketing channels, the channel I include farmers – consumers, channel II includes farmers – Selaras Alam collectors – consumers, and channel III includes farmers – Selaras Alam collectors – ground coffee home industry – consumers. Channel I has a marketing margin of IDR 0, an 100% farmer’s share, and 0.67% marketing efficiency. Channel II has a marketing margin of IDR 20,000, an 81,82% farmer’s share, and 1.10% marketing efficiency. Channel III has a marketing margin of IDR 55,000, an 62,07% farmer’s share, and 2.08% marketing efficiency. The most efficient marketing channel is channel I, because it has low marketing margins, high farmer’s share, and low marketing efficiency.

Keywords: Lasi coffee, marketing channels, marketing margin, farmer’s share, marketing efficiency

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1906111593

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian– TEKNOLOGI INDUSTRI PERTANIAN., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1906111593

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

TEKNOLOGI INDUSTRI PERTANIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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