CD Skripsi

Tanggung Jawab Pelaku Usaha @Booming_Market Penjual Aplikasi Berbayar Terhadap Promosi Yang Menyesatkan Di Kota Medan

---

ABSTRACT
Law Number 8 of 1999 concerning Consumer Protection Article 4 letter c states that
business actors are obliged to provide correct, clear and honest information regarding
goods and/or services. However, in reality there are @booming_market business actors
who do not carry out their rights and obligations, thereby placing consumers in a weak
and disadvantaged position. @booming-market business actors carry out ambiguous
and misleading promotions in order to reap maximum profits by not being honest and
transparent with their consumers. The aim of this thesis research is first, to analyze the
responsibility of @booming-market business actors towards consumers who are
harmed by misleading promotions. Second, analyze the forms of legal action that can
be taken by @booming-market consumers who are harmed by misleading promotions.
This research is empirical research which uses field data obtained and a conclusion is
drawn by linking it to theory. In obtaining data there are 3 (three) methods used first,
conducting interviews with Mr. Dandi Rizanta Lubis as business actor
@Booming_market. Second, distribute questionnaires aimed at consumers who feel
disadvantaged. Third, conducting a literature review, namely collecting scientific data
in the form of theories, methods and studies through books, journals, etc.
From the research results it can be concluded that. First, as regulated in Article 19
UUPK, @booming-market business actors are responsible for providing compensation
for consumer losses. Second, there are 2 legal remedies that can be taken by consumers,
namely through litigation and non-litigation, but in this case there is a risk that the
agreement can be canceled by law because it does not meet the objective requirements
for the validity of an agreement because the Netflix company has prohibited it from
selling. buy back the netflix account. The author's advice is: First, consumers should
understand more about consumer rights so that they can make careful considerations
before deciding to consume a good/service. Second, business actors who promote a
product must provide correct information about the product. The advertising content
must not contain misleading information or make uncertain promises. You should
comply with statutory regulations and not shy away from your responsibilities as a
business actor.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1909156295

Penerbit

Pekanbaru : Universitas Riau – Fakultas Hukum – Hukum PERDATA bisnis., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1909156295

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

HUKUM PERDATA BISNIS

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar