CD Skripsi
Strategi Pengelolaan Wisata Bahari Pantai Pandan Kabupaten Tapanuli Tengah Provinsi Sumatera Utara
Abstract
Pandan Beach is a tourist destination that is visited by many tourists in Central Tapanuli Regency. The number of tourists in 2018 was 184,355, in 2019 it decreased to 114,925, in 2020 it also decreased to 90,240, in 2021 it increased to 123,905 and in 2022 there were only 63,191 tourists. This research was conducted at Pandan Beach, Central Tapanuli Regency, North Sumatra Province in May 2023. This study aims to determine the existing conditions and management strategies that can be used at Pandan Beach. The method used in this research is the survey method. The sample in this study amounted to 100 respondents. In this study also required informants consisting of: 3 managers of Pandan Beach, Bappeda, Tourism Office, Village Head and 2 community leaders, then the data obtained were analyzed using descriptive analysis and SWOT analysis. The results of this study indicated that the appropriate management strategy to be used at Pandan Beach is the SO (Strenght-Opportunity) strategy. Utilizing the natural beauty of Pandan Beach to attract tourists to visit, improving the quality and quantity of existing facilities such as toilets, prayer rooms and others, utilizing government support to support the management of Pandan Beach attractions, involving surrounding communities such as fishermen to increase income and increase fishermen’s income through boat rental and photo both.
Keywords: Management Strategy, Marine Tourism, SWOT Analysis.
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