CD Skripsi

Hubungan Pemanfaatan Media Sosial Dan Kreativitas Dengan Keberlanjutan Usaha UMKM Kerupuk Cabe Di Kota Dumai

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This study aims to determine (1)how the relationship of social media is related to the sustainability of the chili crackers UMKM business in Dumai City. (2)and how the relationship between creativity with the sustainability of the chili cracker UMKM business in Dumai City. This research is included in quantitative research. The population in this study were 20 Chili Cracker UMKM businesses in Dumai City with a research sample of 15 Chili Cracker UMKM businesses in Dumai City. The sampling technique is saturated sampling. The data collection techniques used were interviews, questionnaires and documentation. This research uses descriptive analysis techniques, normality tests and Spearman rank correlation statistical tests. The results of this research show (1) the use of social media has a positive and significant relationship with the sustainability of the chili cracker UMKM business in Dumai City. (2) creativity has a positive and significant relationship with the sustainability of the chili cracker UMKM business in Dumai City.
Keywords: Utilization of Social Media, Creativity, Business Sustainability.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1905111383

Penerbit

Pekanbaru : Universitas Riau - FKIP – Pendidikan Ekonomi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1905111383

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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