CD Skripsi
Pengaruh Diskon Dan Gratis Ongkir Terhadap Perilaku Konsumtif Mahasiswa FKIP Universitas Riau
This study aims to determine the effect of discounts and free shipping on the consumptive behavior of FKIP Riau University students. The population in this study were 1.404 students. With a sample of 93 students. This study uses primary data obtained by distributing questionnaires. This type of research is quantitative using purpose sampling method. data analysis techniques with descriptive analysis, classical assumption test and multiple linear regression.
Key Words: Discounts, Free Shipping, and Consumptive Behavior
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