CD Skripsi

Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Nayra Cake Pekanbaru

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The research is aimed at determining the influence of product quality on consumer satisfaction with Nayra Cake Pekanbaru. The research aims to find out whether product quality and consumer satisfaction variables have an impact on increasing sales of Nayra Cake Pekanbaru products. This research is quantitative research with a descriptive approach, and an ordinal scale is used as a measurement. The sampling technique in this research used the incidental sampling method, using the Cochran formula with an error rate of 10% to obtain a sample size of 100 respondents. The data collection technique is by providing a test instrument in the form of a questionnaire with validity and reliability tests carried out. Based on the results of the simple linear regression test analysis on the influence of product quality on consumer satisfaction, an R Square value of 0.464 or 46.4% was obtained, and the results of the descriptive analysis showed that the sig. Product quality on consumer satisfaction is 0.000

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2005110296

Penerbit

Pekanbaru : Universitas Riau - FKIP – Pendidikan Ekonomi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2005110296

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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