CD Skripsi
Preferensi Masyarakat Dalam Menggunakan Qris (Quick Response Code Indonesian Standard) Di Pekanbaru (Studi Kasus: Mahasiswa Ilmu Ekonomi Fakultas Ekonomi Dan Bisnis Universitas Riau)
This research aims to determine student preferences in using QRIS in the Economics Department, FEB UNRI, based on income, social demographics (education, age, gender). The variables in this research are Income (X1), Education (X2), Age (X3), Gender (X4) as the independent variable and Student Preferences in Using QRIS (Y) as the dependent variable.
This research data was taken from the number of active students in the Department of Economics, FEB UNRI, class 2018-2022 in the odd semester 2023/2024, where the total sample used was 77 students using a purposive sampling method. This research uses quantitative and qualitative analysis, while data processing uses the logistic regression analysis method in the SPSS 25 statistical program.
The results of this research state that student preferences in using QRIS in the Economics Department, FEB UNRI, when viewed based on income, socio-demographics (education, age, gender) are only significantly influenced by education and age, while the income and gender variables have no influence. significant in student preferences in using QRIS in the Economics Department, FEB UNRI.
Keywords: Preferences, QRIS, Income, Education, Age, Gender.
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