CD Skripsi
Pengaruh Pengetahuan Dan Kreativitas Mahasiswa Terhadap Minat Berwirausaha Mahasiswa Pendidikan Ekonomi Universitas Riau
Entrepreneurial interest is a sense of preference for entrepreneurial activities or interest in doing business activities. Entrepreneurial interest is influenced by several factors including knowledge and creativity. This study presents whether knowledge and creativity affect the entrepreneurial interest of economics education study program students. This study aims to determine the effect of student knowledge and creativity on entrepreneurial interest of economics education students at riau university. The method used in this research is quantitative description method with a sample size of 115 people. Data collection instruments used in this study are documentation and questionnaires. Data analysis techniques using multiple linear regression techniques. The results of this study indicate that there is a unidirectional relationship between knowledge and creativity of students on entrepreneurial interest, meaning that knowledge and creativity together have a positive and significant effect on entrepreneurial interest. But partially knowledge and creativity contribute 41% and the rest is influenced by other factors that are not studied.
Keywords: knowledge, creativity, entrepreneurial interest,entrepreneurship, higher education.
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