CD Skripsi

Strategi Tauke Kelapa Sawit Dalam Mempertahankan Klien Di Desa Pasir Emas Kecamatan Singingi Kabupaten Kuantan Singingi

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The condition of oil palm fruit in Pasir Emas village has decreased in quantity or commonly referred to as "trek", so this disturbs and even reduces half of the tauke's income. In addition, erratic price fluctuations, the number of sorting or factory pieces that reach 300 to 500 kilograms, as well as the large number of tauke expenses due to the rainy season and damaged road conditions and other expenses also affect the stability of capital and business continuity of the tauke, so that oil palm tauke needs a strategy to retain customers. The purpose of this research is to see the tauke's strategy in retaining customers in Pasir Emas Village. In this study, there are three strategies used, namely alternative livelihood strategies, tighter belt strategies and relationship strategies. The type of research used is descriptive qualitative with data collection techniques namely interviews, documentation and observation. The results showed that the relationship strategy is the most effective strategy for the tauke in maintaining its relationship with customers, while the tighter belt strategy is the second strategy used by the Tauke in maintaining its relationship with customers, and the least effective strategy is the alternative subsistence strategy.
Keywords: Strategy, Tauke of Oil Palm, Clients

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001113356

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001113356

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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