CD Skripsi

Strategi Berdagang Buah Kios Di Pasar Pagi Arengka Kota Pekanbaru

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FRUIT STALL TRADING STRATEGY
AT THE ARENGKA MORNING MARKET, PEKANBARU CITY

By : Sherly Monica
E-mail : [email protected]

Supervisor : Siti Sofro Sidiq
E-mail : [email protected]


Department of Sociology, Faculty of Social and Political Sciences, University of Riau
Bina Widya Campus, JL. H.R Soebrantas Km. 12.5 Simpang Baru, Pekanbaru –Riau
Tel/Fax. 0761-632777


ABSTRACT

The phenomenon of the informal sector, including traders, is a common and growing phenomenon, one of which is in Indonesia. The increase in the informal sector is due to the limitations of the formal sector accepting more workers. One of the jobs in the informal sector is fruit traders. It is now very easy to find fruit traders, both in traditional markets and modern markets. Due to the high consumer interest in fruit, traders in this sector never dim. The phenomenon of the existence of fruit traders can also be seen in the city of Pekanbaru, one of which is in Arengka Morning Market. Arengka Morning Market is one of the markets located in Pekanbaru City, precisely in the East Sidomulyo Village area, Marpoyan Damai District and also the Arengka Pekanbaru Morning Market is located in a strategic location, namely in the middle of Pekanbaru City.In business, fruit traders cannot be separated from the existence of strategy, so that the growing role of strategy in the fruit trader community can contribute to supporting smooth activities within fruit traders. The aim of this research is to find out the strategies used by fruit traders in selling fruit at the Arengka Morning Market, Pekanbaru city. In the midst of many traders selling fruit. This research was conducted with a descriptive qualitative approach using purposive sampling techniques. In this study, the researcher took 5 informants as subjects in research related to the formulation studied by the researcher. Through interviews, documentation and observation, researchers succeeded in finding and obtaining data regarding the profile of fruit traders, the obstacles and risks experienced by fruit traders, the reasons why fruit traders choose fruit as merchandise, as well as the forms of fruit traders' trading strategies carried out by traders at Pasar Pagi. Arengka, Pekanbaru city.


Keywords: Strategy, Trading, Fruit, Market, Profile, Arengka.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801113527

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801113527

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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