CD Skripsi

Pengaruh Content Marketing Tiktok Shop Terhadap Perilaku Konsumtif Mahasiswa Pendidikan Ekonomi Universitas Riau

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The aim of this research is to determine the influence of TikTok content marketing on the consumer behavior of Economics Education students at Riau University. The population used is Riau University Economics Education students who are in the Classes of 2020, 2021, and 2022 and who have the criteria 1) Have the TikTok application. 2) Often open the TikTok application. 3) Have ever shopped on the TikTok application. So the population obtained in this research was 88 students. Data was obtained by distributing questionnaires directly. Data were analyzed using simple linear regression. The research results show that the use of TikTok content marketing has a significant effect on the consumer behavior of Economics Education students at Riau University. Based on these results, it can be seen that the more time spent viewing TikTok marketing content, the greater the student's tendency to behave consumptive
Keywords: TikTok Content Marketing, Consumtive Behavior

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2005113238

Penerbit

Pekanbaru : Universitas Riau FKIP Pendidikan Ekonomi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2005113238

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Melda

Versi lain/terkait

Lampiran Berkas

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