CD Skripsi

Media Sosial Sebagai Sarana Bisnis Online Ibu Rumah Tangga Study Kasus Di Kampung Pinang Sebatang Timur Rt 06 Rw 04

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SOCPAL MEDIA AS A MEANS OF ONLINE BUSINESS FOR HOUSEWIVES, CASE STUDY IN KAMPUNG PINANG SEBATANG TIMUR RT 06 RWN 04
By: Fernaza Nur Saputri
Email: [email protected]
Supervisor: Yoskar Kadarisman
Email: [email protected]

Departement of Sociology
Faculty of Social and Political Sciences
Universitas Riau
Kampus Bina Widya, jl. H.R. Soebrantas, KM. 12,5 Simpang Baru, Pekanbaru-Riau 28293. Tel/Fax 076163277

ABSTRACT
This research was conducted in Pinang Sebatang Timur village, tualang subdistrict, Siak district, which aims to fetermine the behavior of house wife traders in improving the family economy and trading strategies in housewives businesses in Pinang Sebatang Timur village. This research uses descriptive qualitative research methods by taking 5 informants. The theory used is social action theory. This research aims to describe the trading strategies and behavior of housewife traders in Pinang Sebatang Timur village, Tualang subdistrict, Siak district. Where housewife traders improve product quality, improve service quality, utilize family members, reduce inventory, add new menus. Apart from promoting online, they also promote by word of mouth and bild good relationships with buyers of custumers. This research uses data collection techniques using data collection techniques using observation, interviews and documentation techniques. The result of research on trading strategies in housewives businesses are three strategies, namely active strategies, passive strategies and network strategies. Of these three strategies, the most dominant one used by housewives is the quality of goods improving the quality of services and looking for income or side work.

Keywords: Hausewife Trader, Survival Strategy, Social Action

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001113448

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001113448

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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