CD Skripsi

Analisis Pengembangan Usaha Mie Sagu Berkah Di Kabupaten Kepulauan Meranti

---

Business development is an important key to the success of entrepreneurs in expanding business branches and increasing profits. Mie Sago Berkah faces various challenges such as household operations, lacking marketing strategies, and high competition. This research explores the development of the Berkah Sago Noodles business and the implementation of the 4P marketing mix (product, price, place, promotion). Qualitative methods are used with data collection techniques including interviews, observation and documentation. Data analysis uses a variety of techniques including pattern matching and time series analysis, and takes validity and reliability into account. The research findings show the strategy used to develop the Mie Sago Berkah business through the marketing mix: Product strategy involves improving product quality and using packaging that attracts consumer attention. Pricing strategy involves matching prices to competitors and product quality. Place strategy focuses on expanding distribution channels. The promotional strategy emphasizes the importance of maintaining good relationships with customers and carrying out promotions through social media.
Keywords: business development; marketing mix; small business; sago; regional potential.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2005126413

Penerbit

Pekanbaru : Universitas Riau FKIP Pendidikan Ekonomi., 2024

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2005126413

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Melda

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar