CD Disertasi

“PERTAMAX” SERVQUAL UNTUK MENINGKATKAN KEPUASAN PELANGGAN BBM NONSUBSIDI PADA SPBU PERTAMINA DI KABUPATEN PELALAWAN PROVINSI RIAU = “PERTAMAX” Servqual for Increasing Nonsubsidized Fuel Customer Satisfaction at Pertamina Gas Stations in the Pelalawan Regency, the Riau Province

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This research concludes that the level of customer satisfaction with non-subsidized fuel products in the Pertamax series and Pertamina Dex can be increased directly with the composition of a green marketing mix with 7 green Ps (greener product,green price, green promotion, green place, green process, green people expertise, and green physical evidence), forming a positive perception of the product brand image through positive e-WOM, and a very excellent level of service quality.
The author provides advice to PT. Pertamina Patra Niaga to implement PERTAMAX ServQual in Pertamina gas station operations, and intensify positive e-WOM exposure about greener fuel products so that consumers get a higher perception of product value

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2010347592

Penerbit

Pekanbaru : Universityas Riau FEB S3 Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2010347592

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

DISERTASI S3 MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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