CD Skripsi

Pengaruh Harga Dan Kualitas Layanan Terhadap Keputusan Pembelian Tiket Melalui Citra Merek Sebagai Variabel Moderasi Pada Cv. Saudara Travel Trayek Tanjung Medan – Medan

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ABSTRACT


This study aims to find out and analyze the influence of Price and Service Quality on Purchasing Decisions for CV. Saudara Travel on the Tanjung Medan-Medan route with Brand Image as a moderating variable. This research used 100 respondents as samples taken from a purposive sampling technique. The data analysis method in this research uses moderated regression analysis or MRA. The results of this research show that Price has a positive and significant influence on Purchasing Decisions. Service Quality has a positive and significant influence on Purchasing Decisions. And Brand Image can be a moderating variable between the influence of Price on Purchasing Decisions. And Brand Image is able to be a moderating variable between the influence of Service Quality on Purchasing Decisions.

Keywords: Price, Service Quality, Brand Image, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902113847

Penerbit

Pekanbaru : Universitas Riau - FEB - Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902113847

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat Hidayat Syahputra

Versi lain/terkait

Lampiran Berkas

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