Image of Pengaruh Kualitas Pelayanan, Cita Rasa, Persepsi Harga Dan Customer Experience Terhadap Minat Beli Ulang Pada Sky Garden Lounge And Resto Pekanbaru
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Pengaruh Kualitas Pelayanan, Cita Rasa, Persepsi Harga Dan Customer Experience Terhadap Minat Beli Ulang Pada Sky Garden Lounge And Resto Pekanbaru

ABSTRACT
The preparation of financial reports is important for business actors including The increasing competition that occurs in the restaurant business makes business owners have to think creatively in attracting customers and can business owners must think creatively in attracting customers and can create customer satisfaction. cause customer satisfaction. When the company is able to improve the quality of service, customers will tend to feel happy and appreciated, so they will return to the restaurant.so that they return to the restaurant. Repurchases made by customers are based on several factors. These factors include the quality of service, taste, price perception and customer experience. This research aims to test and analyze the effect of service quality, taste, price perception and customer experience on repurchase intention taste affect repurchase interest at Sky Garden Lounge and Resto Pekanbaru City.The population in this study were Sky Garden Lounge and Resto customers, whose exact number is unknown. The technique of determining nonprobability sampling using purposive sampling method resulted in 387 respondents from distributing questionnaires. The data processing method uses the Partial Lest Square (PLS) method. The results showed that service quality, taste, price perception and customer experience had a significant effect on repurchase interest in Sky Garden Lounge and Resto Pekanbaru City. From the results of this study, Sky Garden Lounge and Resto management should improve the quality of service of employees to customers, improve taste to match the price that has been set and make the customer experience even better after making a purchase
Keywords: Repurchase, Repurchase Interest, Sky Garden Lounge and Resto

Ketersediaan
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Perpustakaan Universitas Riau 2002126272
2002126272
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
2002126272
Penerbit
Pekanbaru : Universitas Riau - FEB - Manejemen.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2002126272
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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