CD Skripsi

PENGARUH ISLAMIC MARKETING MIX DAN KEPERCAYAAN TERHADAP KEPUTUSAN MENGINAP WISATAWAN MUSLIM DI HOTEL SYARIAH PEKANBARU

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This research was conducted to test the influence of the Islamic Marketing Mix
and Trust variables on Muslim Tourists' Staying Decisions at Sharia Hotels in
Pekanbaru City. The population in this study were visitors who were and had
previously stayed at the Syariah Hotel in Pekanbaru City. This research consists
of three variables, including Islamic Marketing Mix (X1), Trust (X2) and Decision
to Stay (Y). The sample in this study was visitors to Pekanbaru City sharia hotels,
totaling 100 respondents. In terms of data analysis, this research uses multiple
linear regression analysis using the SPPS (Statistical Package for Social Science)
application. Based on the hypothesis test carried out, the research results show
that the Islamic Marketing Mix has a positive and significant effect on the
decision to stay, Trust has a positive and significant effect on the decision to stay.
Keywords: Islamic Marketing Mix, Trust, Decision to Stay

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1802110220

Penerbit

Pekanbaru : Universita Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1802110220

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

GUNTUR

Versi lain/terkait

Lampiran Berkas

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