CD Skripsi

PENGARUH KUALITAS JARINGAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DATA INTERNET KARTU PRABAYAR TELKOMSEL DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA MAHASISWA

---

This study aims to determine the effect of network quality and price
perceptions on Telkomsel prepaid card internet data purchasing decisions with
purchase intention as an intervening variable for students of the Faculty of
Economics and Business, Riau University. This study uses a quantitative
descriptive approach with a sample of 110 respondents. The analysis was carried
out with SmartPLS. The results of this study indicate that network quality affects
purchase interest, perceived price affects purchase interest, network quality
affects purchasing decisions, perceived price affects purchasing decisions,
purchase interest affects purchasing decisions, network quality on purchasing
decisions through purchase interest, perceived price affects purchasing decisions
through purchase interest.
Keywords: Network Quality, Price Perception, Purchase Intention and Purchase
Decision.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1702114723

Penerbit

Pekanbaru : Universita Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2024

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1702114723

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

GUNTUR

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar