CD Skripsi

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PT. ANUGERAH AMAL CITRABOGATAMA (A.A Catering Pekanbaru)

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This research aims to determine the effect of product quality and service quality
on customer satisfaction of PT Anugerah Amal Citrabogatama (AA Catering
Pekanbaru). The population in this research is customers from AA Catering in 1
year, namely in 2023, totaling 313 people. And the sample used in this research
was 76 people using the Slovin formula. This research uses a quantitative
descriptive method with multiple linear regression analysis tools with the help of
SPSS version 24. The results of this research show that: 1) Product quality has a
positive and significant effect on AA Catering Pekanbaru customer satisfaction, 2)
Service quality has a positive and significant effect on satisfaction. AA Catering
Pekanbaru customers, 3) Product quality and service quality simultaneously have
a positive and significant effect on AA Catering Pekanbaru customer satisfaction.
Keywords: Product Quality, Service Quality, Customer Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702121896

Penerbit

Pekanbaru : Universita Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702121896

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

GUNTUR

Versi lain/terkait

Lampiran Berkas

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