CD Skripsi

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN RUMAH MAKAN BERINGIN EDDY PEKANBARU

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This research aims to find out whether service quality influences purchasing
decisions at Beringin Eddy Pekanbaru Restaurant. To find out whether price
influencespurchasingdecisionsatBeringinEddyPekanbaruRestaurant.Tofind out
whether service quality and price influence purchasing decisions at Eddy Eddy's
Beringin Restaurant in Pekanbaru. Hypothesis testing uses the SPSS Version 25.00
statistical test tool. The data analysis method uses path analysis. The results of the
research are thatservice quality has a significant effect on purchasing decisions. Price
does not have a significant effect on purchasing decisions.ServiceQualityand Price
haveasignificantinfluenceonPurchasing Decisions.
Keywords:Quality Service,Price,PurchaseDecision
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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1802111648

Penerbit

Pekanbaru : Universita Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1802111648

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

GUNTUR

Versi lain/terkait

Lampiran Berkas

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