CD Skripsi

PENERAPAN ALGORITMA FP-GROWTH UNTUK ANALISIS POLA PEMBELIAN KONSUMEN (STUDI KASUS : TOKO OLEH - OLEH DAPUR MARYAM)

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In the era of globalization and increasingly fierce business competition, a deep
understanding of consumer behavior is crucial for business success. A souvenir
shop which sells various types of food and beverages faces a problem where the
management of less popular products has not been maximized. This study aims to
apply the FP-Growth algorithm to discover consumer purchasing patterns
(Association Rules) that can be used to support sales strategies (Bundling). The
results of this study identified 10 association rules with a minimum support value
of 0.003 and a minimum confidence value of 0.5. After testing the bundling
packages, the findings show that the implementation of bundling sales strategies
effectively increased sales at the Dapur Maryam Souvenir Shop.
Keywords: Association Technique, FP-Growth, Bundling

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2007110351

Penerbit

Pekanbaru : Universitas Riau - F. Teknik - Teknik Elektro., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2007110351

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

TEKNIK ELEKTRO

Info Detail Spesifik

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Pernyataan Tanggungjawab

GUNTUR

Versi lain/terkait

Lampiran Berkas

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