CD Skripsi

Pengaruh Viral Marketing Dan Beauty Influencer Review Terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen Pada Produk Skincare Somethinc Di Kota Pekanbaru

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ABSTRACT



This research aims to determine the influence of Viral Marketing and Beauty Influencer Reviews on Purchase Decisions through Customer Trust in Somethinc skincare products in Pekanbaru City. The population in this research were all consumers of Somehinc skincare products in Pekanbaru City. The sampling technique used in this research is the Non-Probability Sampling technique with the number of samples used being 155 respondents. The data analysis method in this research uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS version 4.0 software. The research results show that Viral Marketing has a significant effect on Customer Trust, Beauty Influencer Reviews have a significant effect on Customer Trust, Viral Marketing has a significant effect on Purchase Decisions, Beauty Influencer Reviews have a significant effect on Purchase Decisions, Customer Trust has a significant effect on Purchase Decisions, Viral Marketing has a significant effect on Purchase Decisions through Customer Trust and Beauty Influencer Reviews have a significant effect on Purchase Decisions through Customer Trust.

Keywords :Viral Marketing, Beauty Influencer Reviews, Customer Trust, Purchase Decisions, Somethinc

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2002112093

Penerbit

Pekanbaru : Universitas Riau - FEB - Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2002112093

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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