Image of Pengaruh Green Awareness, Green Perceived Value, dan Green Purchase Intention, Melalui Green Trust Terhadap Penggunaan Kemasan Ramah Lingkungan Pada Usaha Mikro dan Kecil Makanan di Kota Pekanbaru
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Pengaruh Green Awareness, Green Perceived Value, dan Green Purchase Intention, Melalui Green Trust Terhadap Penggunaan Kemasan Ramah Lingkungan Pada Usaha Mikro dan Kecil Makanan di Kota Pekanbaru

ABSTRAK


Awareness of the importance of preserving the environment in Indonesia is increasing. The occurrence of damage to nature and environmental pollution in various places and regions certainly makes people more aware of being more careful in using various products. The use of environmentally friendly food packaging is one form of awareness carried out by consumers or producers. This study aims to determine and analyze the effect of Green Awareness, Green Perceived Value, and Green Purchase Intention through Green Trust on the use of environmentally friendly packaging for Micro and Small Food Businesses in Pekanbaru City. The sample in this study was 100 Micro and Small Food Business actors in Pekanbaru City, with a sample collection technique using the Structural Equation Model Technique. This research method uses the Quantitative Method with data collection using a questionnaire. Data analysis method using Path Analysis with the help of SPSS version 29. The results of this study are Green Awareness has an effect on Green Trust, Green Perceived Value has an effect on Green Trust, Green Awareness does not have an effect on Green Purchase Intention, Green Perceived Value does not have an effect on Green Purchase Intention, Green Trust does not have an effect on Green Purchase Intention, Green Trust is not able to mediate the relationship between Green Awareness and Green Purchase Intention, Green Trust is not able to mediate the relationship between Green Perceived Value and Green Purchase Intention towards the use of environmentally friendly packaging in Micro and Small Food Enterprises in Pekanbaru City.



Keywords: Green Awareness, Green Perceived Value, Green Trust, Green
Purchase Intention

Ketersediaan
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Perpustakaan Universitas Riau 2002134867
2002134867
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
2002134867
Penerbit
Pekanbaru : Universitas Riau - FEB - Manajemen.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2002134867
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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