CD Skripsi

Pengaruh e-Service Quality Dan Promosi Penjualan Terhadap Loyalitas Pelanggan Yang Dimediasi Kepuasan Pelanggan Pada Konsumen Tiktok Shop Di Kota Pekanbaru

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This research aims to determine the direct influence of e-Service Quality, Promotion and Customer Satisfaction on Customer Loyalty among TikTok Shop consumers in Pekanbaru City and to analyze the indirect influence of e-Service Quality and Promotion on Customer Loyalty through Customer Satisfaction among TikTok Shop Consumers in the City Pekanbaru. The population of this research is the unknown number of TikTok Shop consumers in Pekanbaru City with a sample size of 150 respondents. Sample selection was carried out using a non-probability sampling method with accidental sampling technique. The average respondent's answer to the e-Service Quality variable (X1) was found to be 3.95 which was included in the "good" category, in the Sales Promotion variable (X2) the result was 4.02 which was included in the good category, in the Customer Loyalty variable (Y) The result was 3.92 which was included in the good category, and the Customer Satisfaction variable (Z) was found to be 3.88 which was included in the good category. The results of this research show that e- Service Quality and Sales Promotion influence TikTok Shop Customer Satisfaction in Pekanbaru City, e-Service Quality and Sales Promotion influence TikTok Shop Customer Loyalty in Pekanbaru City, Customer Satisfaction influences TikTok Shop Customer Loyalty in Pekanbaru City and Customer Satisfaction is able to mediate e-Service Quality and Sales Promotion on TikTok Shop Customer Loyalty in Pekanbaru City.






Keywords: Customer Loyalty, Customer Satisfaction, e-Service Quality, Sales
Promotion, TikTok Shop

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902111857

Penerbit

Pekanbaru : Universitas Riau - FEB - Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902111857

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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