CD Skripsi

Pengaruh Live Streaming, Dan Online Customer Review Terhadap Keputusan Pembelian Dan Minat Beli Ulang Pada Pengguna Platform Shopee Di Pekanbaru

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This study aims to determine the effect of live streaming and online customer reviews on purchasing decisions and repurchase interest among Shopee platform users in Pekanbaru. The population of Pekanbaru is unknown with a sample size of
100 respondents. Sampling used non purposive sampling technique. Research data was collected using a questionnaire, in terms of data analysis, this research used path analysis with Statistical Package For Social Science (SPSS) 25 Software. The research results showed that live streaming and online customer reviews had a positive and significant effect on purchasing decisions, live streaming, online Customer reviews and purchasing decisions as intervening variables have a positive and significant effect on repurchase interest among Shopee platform users in Pekanbaru.

Keywords : Live Streaming, Online Customer Reviews, Purchase Decisions, Repurchase Intention.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902111884

Penerbit

Pekanbaru : Universitas Riau - FEB - Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902111884

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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