CD Skripsi
Strategi Pedagang Pakaian Bekas Di Pasar Kodim Kota Pekanbaru
Indonesia is a developing country that is part of economic growth. (emerging and developing eeconomies). The development of the city's economy is greatly determined by the rapid flow of the trade system in the city of Pekanbaru. One of the sales or trading places that still exists and remains crowded with visitors in the city of Pekanbaru is the Kodim Market in Pekanbaru. This research was conducted at the Kodim Market in Pekanbaru City. The purpose of this research is to determine: 1) To identify the obstacles faced by traders in selling second-hand clothes at the Kodim Market in Pekanbaru City. 2) To understand the strategies employed by second-hand clothing traders in selling their goods at the Kodim Market in Pekanbaru City. This research uses qualitative research methods. The theory used is Strategy Theory. Data in this study were collected through interviews, observations, and documentation. In this study, the technique used to determine the subjects was purposive sampling. The subjects of this study were five people. The data instruments used in this research were observation, in-depth interviews, and documentation. The results of this study can be concluded that the strategies of second-hand clothing traders at the Kodim Market vary in selling second-hand clothes at the Kodim Market to achieve better results and profits from selling second-hand clothes at the Kodim Market in Pekanbaru City.
Keywords: Strategy, Traders, Used Clothes, Inhibbting Factors
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