CD Skripsi
Pengaruh Net Profit Margin Dan Sales Growth Terhadap Harga Saham Dengan Firm Size Sebagai Variabel Moderasi
This study aims to examine the influence of net profit margin and sales growth on stock prices with firm size as a moderating variable. The population in this study consists of coal companies listed on the Indonesia Stock Exchange during the 2019-
2023 period. A sample of 80 data points from 16 companies was obtained using
purposive sampling. The data analysis method used is panel data analysis, and the software employed for this research is E-views (Econometric Views) 12. The results show that net profit margin has a positive and significant effect on stock prices, while sales growth has a negative and insignificant effect on stock prices. Additionally, firm size significantly moderates the relationship between net profit margin and stock prices. However, firm size does not significantly moderate the relationship between sales growth and stock prices.
Keywords: Net Profit Margin, Sales Growth, Stock Prices, Firm Size
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