CD Skripsi

Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Pada Galeri Top Up Indonesia

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ABSTRACT
This study aims to examine the influence of service quality on purchase decisions and customer satisfaction at Galeri Top Up Indonesia. Service quality is measured through three dimensions: usability, information quality, and service interaction quality. A quantitative research approach was employed, utilizing a survey method with questionnaires distributed to 100 respondents. The data were analyzed using path analysis with the assistance of SPSS 26. The results indicate that service quality has a positive and significant effect on both purchase decisions and customer satisfaction. Furthermore, purchase decisions also positively influence customer satisfaction. It was found that purchase decisions mediate the relationship between service quality and customer satisfaction, suggesting that service quality exerts both direct and indirect effects on customer satisfaction.
Keywords: Path Analysis, E-commerce, Service Quality, Purchase Decision, Customer Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1802113252

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1802113252

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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