CD Skripsi
Pengaruh Supply Chain Management Dan Implementasi Manajeman Mutu Terhadap Peningkatan Daya Saing Perusahaan Pada Franchise Coffee Shop Di Pekanbaru
ABSTRACT
This research was conducted at a coffee shop franchise operating in Pekanbaru
City. The purpose of this study was to determine the effect of supply chain
management (SCM) and quality management on the effect of competitiveness level.
The population and samples of this study were 30 coffee shop franchise outlets in
Pekanbaru City. In this study, there are two variables studied, namely supply chain
management (SCM) and quality management as independent variables,
competitiveness as the dependent variable. The approach method used in this
research is descriptive research with a quantitative approach. The data collection
used in this research is by means of a questionnaire. The data analysis technique
used in this research is multiple linear regression using the SPSS 26.0 program.
The results of data analysis show that the effect of supply chain management and
quality management on increasing the competitiveness of franchaise coffee shop
companies in Pekanbaru has a positive and significant effect.
Keywords: Supply Chain Management, Quality Management, Competitiveness
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