CD Skripsi
Analisis Perkembangan Usaha Jahitan Kebaya Di Pasar Sukaramai Kota Pekanbaru (Melalui Pendekatan Structure-Conduct Performance)
Kebaya is one of clothes required to be held by women. In addition kebaya is a typical outfit that became the pride of the people of Indonesia. The purpose of this study to determine how to shape the market structure, conduct and performance of businesses in the market stitches kebaya Sukaramai Pekanbaru approach Conduct- Structure- Performance. Analyzing the structure of the market using the Herfindahl Index (IH) and MS. Analyzing the behavior of companies using CLR and measure performance with PCM. The results showed that the kebaya stitching business in Pekanbaru City Sukaramai market classified into monopolistic competition with IHH value of 694.01 and classified into labor-intensive industries with an average value of 33.34% PCM. Partial MS directly affects the PCM of 0865, whereas MS affects indirectly connected through a variable CLR is equal to 0.062335. So that the total effect of MS on PCM is equal to 0.927335.
Keywords: Market Structure, Conduct and Performance Company
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