CD Skripsi
Analisis Struktur Pasar Industri Meubel Di KOTA PEKANBARU
This research was conducted in Pekanbaru to the furniture industry entrepreneur. This study aims to determine how the market structure that is formed in the furniture industry in Pekanbaru. Population in this research were 36 business units with a sample of 100% the overall business by using cencus method, that means the entire population (business unit). The data used are primary and secondary data obtained from BPS and the Departement of Industry and Trade of Pekanbaru. The method used is descriptive analysis, means the collected of the data to answer questions related to the status od research subjects and quantitative analysis by displaying a model to analyze data by using structure-conduct-performance, in particular to analyze the market by the method of determining the struckture of market by way of market share (MS) : concentration ratio (CRn) and Hirschman Herfindahl- Index (HHI), Minimum Efficiency of Scale (MES), differentiation product and vertical integration. With indicators such of the numbers of firms, firm’s output, sales amount, type and quality of the goods production and vertical integration. This data on its common method of collecting data was collected through interviews, observations and questionser. From the survey result revealed that the structure of the marked based on calculations performed using, it can be concluded that the structure of the furniture industry in Pekanbaru is monopolistic competition market with low barriers to entry market and the case of differentiation products which vertical integration between industry and suppliers with suppliers and customers.
Key words : Furniture Industry, Market Structure, Differentiation Product and Vertical Integration
Tidak tersedia versi lain