CD Skripsi

Strategipengembangan Laundry Kiloan Di Kota Pekanbaru

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The research aimed to know the development strategy of Washed and Ironed Laundry per Kilogram in Pekanabru. The method of this research used the Quantitative Descriptive Method with SWOT analysis. The research applied the purposive sampling technique and the selected samples were 19 respondents.Based on the analysis of internal and exsternal factors, the indicators of strength of washed and ironed laundry per kilogram in Pekanbaru were the good service, the strategic business location, skilled labors, easy to get raw material for activity process. The indicators of weakness of it were the owner rarely control, bookeeping activities less tidy, limited capital and lack of promotional activities. indicators oppurtunities were the developing of economic condition, the density of populated activities, the developing of science and technology and having a good relation with providers of raw materials. Threat indicators were the interest of customer quick changing, new competitors to be easier to enter this business and automatically the improved of amount of competitors, in addition that the influenced of changing weather especially on winter. Based on the IE matrix ,the strategy that can be done for washed and ironed laundry per kilogram are to use the strategy of concentration through horizontal integration.This strategy enters Quadrant 1. The strategy to be applied under these conditions is a supportive aggressive growth policy. This aggressive strategy focuses more on SO strategies(Strenght-opportunities), using the power to take advantage of existing opportunities.
Keywords : SWOT Analysis, Strategy,Kilogram Laundry

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 117 (0118)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi – Ilmu Ekonomi., 2017

Deskripsi Fisik

ix, 76 hlm.: ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 117 (0118)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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