CD Skripsi
Strategi Bertahan Penjual Stiker Di Kawasan Panam
Thisresearchisabout “the Sticker Seller Survival Strategy at Panam Region”. It all begin with the interest from the writer to every Sticker Seller at HR Soebrantas street and their population is getting bigger from day by day. Eventhough the government has relocate them because of the disturbance they made to the street, they keep coming back to sell their stickers in the forbidden location.
Sticker is not a primary thing in our life, so the seller must have a good strategy to make their bussiness survive. The strategy can be a physical like doing another work or adding other stuff to their store and also a non-physical strategy like interaction to all of the customer.
This research uses the Qualitative method. The outcome of this research is a conclusion of the data analysis of the interviewandobservation data.
Keywords: Strategy, StickerSeller, SocialActions, Interactions
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