CD Skripsi
Analisis Kualitas Layanan Jasa Penyewaan Ruang Usaha Pada Tenant Di Plaza Citra Pekanbaru
This study held in Plaza Citra Pekanbaru in order to analyze tenant’s quality service of store rent. The benefit of this study are expected to become an valueable input for PT. Citraciti Pacific as the owner of Plaza Citra in order to comprehend all aspects were still can’t satisfy tenants, particularly in store rent service quality. Population were tenants of Plaza Citra. Samples were is formulated by using Slovin and consists of 68 respondents and then selected by using proportional sampling technique. This study used primary and secondary data. Data collected by using questioner and interview method. Data descriptively analyzed by using Importance Performance Analysis (IPA). This study reveals that averagely respondents were satisfied with the store service quality. Nevertheless, there were some service dimensions which were less satisfied. The most dissatisfaction rated from rental duration confirmation; technical consultancy; existence and adequacy of security; complaint handling; service failure compensation, and; service charge bill acuracy. It is recommended to improve some claim handling aspects; completion of service charge details; security personil addition, and; to optimize the role of customer service. Keywords: Store Rent Service Quality; Satisfaction; Importance Performance Analysis
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