CD Skripsi
Faktor - Faktor Yang Mempengaruhi Permintaan Konsumen Ikan Bilih ( Mystacoleucus Padangensis ) Di Pasar Ombilin Singkarak Kecamatan Rambatan Kabupaten Tanah Datar Provinsi Sumatera Barat
This research was conducted in April 2017 located in Ombilin Singkarak Mareket,
Rambatan District, Tanah datar Regency, West Sumatera Province. This study is appropriate for
request of Bilih fish and to know the factors – factors that affect the demand of fish Bilih in
Ombilin Market. The method used in this study is a survey method, where the determination of
respondents to traders and consumers using the method of accidental sampling.
The result of the research shows that the demand of Bilih fish when the Bilih fish
production is decreasing and the demand is increasing so the Bilih fish price is increasing due to
the decreasing production. With the transition state of fish consumers. Factors – factors that
effect demand Bilih fish in Ombilin Singkarak market that is equal to 99,6 %. Of 99,6 % factors
that greatly affect the demand of Bilih fish in Ombilin Singkarak Market is the variable price of
income (X4) of 0,000 namely Turiak fish (X3) of 0.142, Selera (D1) of 0.431 and time (D2) of
0.204 The effectiveness of Bilih fish demand in Ombilin Market is 99,6 % while the remaining
0,4 % ( 100% - 0,6%) not owned by the linear regression model.
Keywords : Factors Affecting Consumer Demand, Bilih Fish, Ombilin Market
(1) Student in Faculty of Fisheries and Marine, University of Riau
(2) Lecture in Faculty of Fisheries and Marine, University of Riau
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